Content Writer

About the Role:

We’re looking for a creative and driven Content Writer to join our Marketing team. Reporting to the Content Manager, this is an exciting opportunity to shape and deliver compelling content that resonates with a diverse audience—including private clients, pension trustees, and Independent Financial Advisers—as part of our broader marketing strategy.

This is a newly created role, ideal for someone with strong industry experience, a passion for storytelling, and a flair for producing high-quality content across multiple formats and channels.

Key Responsibilities:

• Collaborate with stakeholders and marketing colleagues to develop and deliver a high-impact content programme.
• Support the Content Manager in implementing a content strategy aligned with marketing KPIs and business growth goals.
• Research key themes and work with subject matter experts to inform content creation.
• Write engaging content including articles, newsletters, and thought leadership pieces.
• Ensure content is adapted and amplified across all owned and earned channels.
• Help maintain and evolve the tone of voice and brand guidelines.
• Stay informed on our products, services, competitors, and industry trends.
• Ensure all content complies with regulatory standards while remaining creative and engaging.
• Uphold brand and compliance standards across all communications.

Experience & Background:

• Proven experience working within a marketing team across multiple disciplines.
• Strong understanding of the UK financial services sector, particularly wealth and asset management.
• Skilled in writing for both private and institutional investors, as well as intermediary audiences (e.g. IFAs, solicitors, accountants).
• Comfortable working independently and collaboratively across a variety of briefs.
• Experience engaging with and influencing senior stakeholders.

Skills & Attributes:

• Creative & Curious - Always looking for ways to improve content strategies and challenge the status quo.
• Strong Communicator - Excellent written and verbal English, with the ability to engage stakeholders at all levels.
• Industry Knowledge - Eagerness to deepen understanding of financial products and services.
• Results-Oriented - Focused on delivering measurable outcomes.
• Organised & Flexible - Able to manage multiple projects and adapt to changing priorities.
• Team Player - Willing to support broader marketing initiatives and contribute to team success.